Microsoft Dynamics CRM

Dynamics CRM 2011 launched in early 2011 as Microsoft’s flagship business application which manages operations in all parts of a successful business.

Suitable for all business types, Encode has tailored functionality to specifically meet the needs of Facilities Management operators requiring mobile technology for field engineers, Construction businesses managing service contracts, Oil & Gas Suppliers seeking the management of sales interaction, quotation through to order, and commercial forecasting.

At its core, it provides three main areas of operation management –

Sales - Establishes a 360-degree view of customer interaction and sales opportunities

• Improve sales planning and management
• Automate your lead system
• Management opportunities effectively
• Streamline Account Management
• Boost sales productivity
• Enhance pipeline management
• Simplify workflow processes
• Real-time mobility functionality
• Gain visibility and improve decision-making

Service - Deliver value with integrated interaction and knowledge management

• Manage accounts with insight and collaboration
• Enhance customer service with insightful, actionable intelligence
  
• Respond to cases/faults quickly and precisely
  
• Simplify contract management
  
• Get the right information at the right time
  
• Integrated mobile solutions for field-based staff
  
• Streamline scheduling with all resources required to fulfil a service
  
• Establish processes that automate manual and laborious tasks

Marketing - Plan, implement, and measure more effective marketing campaigns

• Manage your data effectively
• Pinpoint your marketing efforts
• Streamline campaign planning
• Simplify campaign execution
  
• Improve response management
  
• Streamline lead trackin
• Budget and analyse all campaign activities
  

As part of the Dynamics suite of business applications by Microsoft, Dynamics CRM is fully integrated into Dynamics NAV to provide a single source of truth for customer and supplier data. Integrating with SharePoint to display additional functionality and business intelligence then provides a business with a more rounded and complete solution of an integrated technology environment.